March 23rd Reading Notes

E-Commerce Evolved, Page 115

Chapter 3.

OEM and Private Labeling is crucial. It builds you brand.

print on demand (no inventory), crowded-sourcing(kickstarter), crowdfunding ‘(both), and digital products(adding an pdf, instruction and value to it).

Four types of fulfillment

Chapter 4

Conversion tricks, sales boosts, and profit maximizers

  1. Conversion tricks: a. retargeting: run the same exact ads on multiple networks giving you maximum coverage and reach. (Try youtube)
  2. Product review, once customer buy it, ask them to write an review p137 Use red snippets in your SITE CODE, to ensure those reviews catch google’s attention.
  3. Landing Pages. (Expectation: Conclusive. Devoid of distractions.) Buy, Book ,mark and leave. [ Head lines, pictures, and videos.]

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