Okay, my parents are back from Kenya. They literally made on the last returning flight to Hong Kong. Cheers, stay safe and have fun.
Keep Reading E-commerce Evolved. P137
Components of a landing Page, HEADLINE, PICTURES VIDEO, Features and Benefits. Product Reviews. Purchase incentives, (Offer discount, free shipping or a bundle discount)
Retargeting pixels.
Page 141 Sample of a product Page
Tripwires 低价引流 Page 144 “A tripwire is an irresistible, low priced offer that’s sole purpose is to convert an audience into customers. This small offer helps accelerate the buyer’s journey by letting customers dip their toes in without having to make a big purchase.”
Flash Sales
Phone Sales
Profit Maximizer “Free shipping” Every commence business has an average cart size or checkout value. To really benefit from three shipping, you should only offer free shipping on orders that are larger than your average order size. (or 20% > offer free shipping) P 149 important
capripopcorn.com 