Chapter 5 Core idea: create a customer avator that represents your ideal customer using the demographics and social and behavioral data you collected.
Find out which hours of the day your customers are most active on Facebook.
And Use that time your advertising to match peak activity times.
HOW IT WORKS
[Upload email and phone number and let Facebook match your customers to their facebook profiles.]
Facebook Audience Insight , helps matches emails and phone numbers
TowerData
Surveys. Conduct surveys.
Social and Behavior Data
three dimensional view is needed to know more of your customer.
[Find the Answers to all the following questions.]
Leisure Activities
Sites frequented
Five Favorite niche influencers 五个最喜欢的网红
Favorite Podcast
Technology Proficiency 用电脑6不6
Content Consumption, do they prefer audio, video written , big chunks or bites sized pieces
Online shopping frequency
Price tolerance [要给自己的客户分级]
Interpersonal Skills
Tools for finding social behavior data
Facebook fan page
Niche Magazines Magazines.com lists thousand of magazines for every market imaginable. You can Plug the magazine websites into Alexa to find out even more about your demographic. P171
Sales language they use
Similar Web, plug your competitor sites and other sites your niche frequents into, and it returns a massive amount of data on what the market is doing, and who they are, how they are acting and more/
capripopcorn.com 