(I didn’t do reading on 27th, I wrote this on 28th. Note that)
Your competition,
Google, look for paid advertisements on Google or Adwords
SEMrush, use Google research to find the keywords, and Semruch will then tell you who the biggest competitors are.
Competitor Research Checklist (P189)
What does their branding say about them? distinct market and nothing to offer but cheap price?
How do they communicate their value proposition? what hooks emotional pulls.
What are their prices like? Are they a premium price, middle ground or bargain competitor?
How do they present their products page?
How do they handle shipping? higher or lower, what are their shipping options?
Is their sales pitch aggressive or passive?
What kind of call to action do they use? duplicate, ” buy two get one free”, Document these promotions.
What’s their social media presence like? Do they use FB YT, TWITTER or Pinterest.
SERmush’s incredible pay-per-click research function. Adwords is a tough nut to crack, it cost thousands of dollars to buy traffic, It delivers a blueprinct of the adwords campaigns your competition are running in the form of a full PDF report of the campaign.
BuzzSumo
Chapter 6 Summary: GOOGLE> SEMrush> Alexa, document each competitor, Look at their pros and cons, and identify any gaps they’re laving in the market
capripopcorn.com 