What data can we be used to forecast .
Date , overhead purchasing, advertising budget .
Forecasting inventory: 预计库存
Step1. 还剩下多少库存 ➗ 平均销售
Step2 努力做到 “just-in-time” inventory， 文章里面只是说说没有实际解决方案
Channel Analysis 平台分析, 选acos最高的平台
终端分析
Customer Analysis [212]
customer 分成 one time customers, repeat customers, continuity customers, and whales 鲸鱼
- Periodically reach out to those people just to say “Hey”, Aim -> Increase customer loyalty
Regional Affinity
“______ Check this out.” 针对需求，直接打广告 【P214】
capripopcorn.com 