April 2nd Reading Notes

E-commerce evolved —— Chapter 9

Front end marketing.

1.Convert traffic into prospects

2.Convert traffic into customers

3.Convert traffic into customers.

Combating your Bounce and Abandonment Rates

  1. Page loading time
  2. Page content with grammar mistakes looks shabby
  3. visual appeal
  4. Use exit intent offer.

Active Advertising

-Focus your activer advertising efforts on no more than two traffic sources.

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