Core offer campaigns sell and convert prospects into customers. These are emails designed to promote and sell your core and best-converting products.
Email 1 : A special announcement to introduce the product. Use your best hook or angle on what the product does for the prospect and give them a link to the purchase page. If you’re doing some kind of discount or special offer (such as free shipping), announce that in this email as well.
Email 2 : I call this the “what people are saying” or social proof email. People want to know that they’re not the only ones buying the product, so put reviews or testimonials for your product in the email and say, “Look what Mary said when she got the product!”
Email 3 : The last chance email. Throw in some scarcity. Tell your prospect that the special price or free shipping expires tonight, you’re running out of stock, or whatever
Default Promotion Vault
Type of default promotions
Holiday based pormotions
Commercial Date Promotions
Brand-related promotions
Charity of cause promotion
specific commemorative day promotions.
Conclusion: Front end is all about acquisition.
capripopcorn.com 