步骤一 Please spend the vast majority of your active advertising budget on customer acquisition. This is for acquiring new customers by promoting product and funnels that are already selling well. 二八法则： Which 20 percent of your converting products drive 80 percent of sales? Thos are the products you should drive even more traffic to. 研究最好卖的20%，然后把这些东西的转化率提高。 … Continue reading March 30th E-EVOLVED CHAPTER 9
E-commerce evolved —— Chapter 9 Front end marketing. 1.Convert traffic into prospects 2.Convert traffic into customers 3.Convert traffic into customers. Combating your Bounce and Abandonment Rates Page loading time Page content with grammar mistakes looks shabby visual appeal Use exit intent offer. Active Advertising -Focus your activer advertising efforts on no more than two traffic … Continue reading April 2nd Reading Notes
p218 Face book look alike audience =You should create as many custom audiences as you want, and you should consistently update the custom aduiences you create. -===== keeps talk about some tools that helps you analyze data====== Use multiple channels to find your exact target audiences, and One channel at a time, until you wind … Continue reading March 31st Reading Notes
What data can we be used to forecast . Date , overhead purchasing, advertising budget . Forecasting inventory: 预计库存 Step1. 还剩下多少库存 ➗ 平均销售 Step2 努力做到 “just-in-time” inventory， 文章里面只是说说没有实际解决方案 Channel Analysis 平台分析, 选acos最高的平台 终端分析 Customer Analysis [212] customer 分成 one time customers, repeat customers, continuity customers, and whales 鲸鱼 Periodically reach out to those people just … Continue reading March 30th reading notes
Chapter 7, Data Analysis Basket Analysis Sales Date you Need to Know Most consistently selling products, Best-selling categories Items that are more frequently added to arts Average Cart Value Patterns to Look for Poorly selling items Purchase bundles Sales Forecasting – create conservative forecast, an optimal forecast, and a shoot for the moon forecast. [P206]
(I didn’t do reading on 27th, I wrote this on 28th. Note that) Your competition, Google, look for paid advertisements on Google or Adwords SEMrush, use Google research to find the keywords, and Semruch will then tell you who the biggest competitors are. Competitor Research Checklist (P189) What does their branding say about them? distinct … Continue reading March 27th reading notes.
Chapter 5 Core idea: create a customer avator that represents your ideal customer using the demographics and social and behavioral data you collected. Find out which hours of the day your customers are most active on Facebook. And Use that time your advertising to match peak activity times. HOW IT WORKS [Upload email and phone … Continue reading March 26th Reading Notes
Capter 5 Your target market. Customer Avatar= collect data from Age. location, gender, household income. homeownership status, disabilities , education ,employment , number of children , martial status, political affiliation Facebook, Insight Page 164
Okay, my parents are back from Kenya. They literally made on the last returning flight to Hong Kong. Cheers, stay safe and have fun. Keep Reading E-commerce Evolved. P137 Components of a landing Page, HEADLINE, PICTURES VIDEO, Features and Benefits. Product Reviews. Purchase incentives, (Offer discount, free shipping or a bundle discount) Retargeting pixels. Page … Continue reading March 24th Reading notes
E-Commerce Evolved, Page 115 Chapter 3. OEM and Private Labeling is crucial. It builds you brand. print on demand (no inventory), crowded-sourcing(kickstarter), crowdfunding ‘(both), and digital products(adding an pdf, instruction and value to it). Four types of fulfillment Chapter 4 Conversion tricks, sales boosts, and profit maximizers Conversion tricks: a. retargeting: run the same exact … Continue reading March 23rd Reading Notes
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