Email Away P267
Types of email campaigns.
There are three core types pf campaigns for prospects:
- Indoctrination campaign
- Core offer campaign
- the bucket campaign.
These campaigns are essentially a series of email for prospects.
Indoctrination Campaign
- Indoctrination Campaign [Lukewarm people who didint purchase yet] These emails should be full of the voice and personality you want to convey. dont sell them anything. make them comfortable.
Email 1 : A basic welcome email that greets the prospect and tells them about the company. It may have a link to a short video or something like that.
Email 2 (sent a day later): An in-depth look at my brand and what I represent, including the names of any charities or special interest projects we support.
Email 3 (one day after): An engaging, niche-specific content piece that engages and provides value to my prospects. This could be a content piece that’s on my website, blog, or store. It’s content that’s tailored to further the story I’m trying to tell about my company.
capripopcorn.com 